Google Tag Manager multi parameter lookup tables

Worst titled blog ever!

We use a few User Research tools on our website and these are deployed using Google Tag Manager, dead easy. A User Researcher goes in, adds there page to a GTM regex table variable and through the magic, the tool is deployed.

This is great and I was even capturing the User Researcher who had the tool up!

However the team came to me to ask if the deployment rate could be changed on a page by page basis….now that got me scratching my head, how could i do this without requiring the user to duplicate their effort and requiring me to manage duplicate variables.

Well, after much head scratching i worked it out, and here it is in it’s glory!

By adding several parameters, i can get ALL THE DATA! But how to access it…Via a new ‘system’ variable that interrogates the first variable.

So with some nifty regex you can create a new variable for each ‘parameter’ in the original variable, and these can then be used by a trigger.